The Generational Shift in Homebuying: Baby Boomers Oust Millennials

Baby boomers and millennials are two of the most well-known generations in modern times. 

Baby boomers were born between 1946 and 1964, while millennials were born between 1981 and 1996. 

These two groups have vastly different experiences and perspectives, which can be seen in various aspects of life, including the real estate market. In this blog post, we will explore how baby boomers have replaced millennials as the largest generation of homebuyers and the factors contributing to this shift.

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The Shift in Homebuying Trends: What it Means for Luxury Real Estate Professionals

As the millennial generation has been steadily making its way into the real estate market, they have been a driving force behind the recent surge in demand for luxury properties. However, as the youngest millennials are now in their mid-20s and the oldest are in their late 30s, they are being edged out by a new generation of homebuyers. This shift in homebuying trends has significant implications for luxury real estate professionals, as they will need to adapt to the preferences and expectations of the incoming generation.

Millennials have long been considered the driving force behind the housing market, but recent data suggests that they may be losing their grip on the title of largest generation of homebuyers. This shift has important implications for luxury real estate professionals, who must adapt their marketing and sales strategies to appeal to a new generation of buyers.

Baby Boomers Take the Lead

According to recent data from the National Association of Realtors, baby boomers have now overtaken millennials as the largest generation of homebuyers. In 2020, boomers accounted for 43% of homebuyers, while millennials made up just 37%. This shift can be attributed to a variety of factors, including the aging of the baby boomer population and the impact of the COVID-19 pandemic on millennial homebuying.

What Does This Mean for Luxury Real Estate?

For luxury real estate professionals, the rise of baby boomers as the largest generation of homebuyers presents both challenges and opportunities. On the one hand, this demographic tends to have different priorities and preferences than millennials when it comes to luxury properties. For example, boomers may be more interested in spacious homes with plenty of outdoor living space, while millennials may prioritize sustainability and smart home technology. On the other hand, boomers also tend to have higher incomes and more established careers, which could translate into bigger budgets and more lucrative deals for luxury agents.

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Adapting to the New Reality

To succeed in today’s luxury real estate market, professionals must be able to adapt to the changing demographic landscape. This means understanding the preferences and priorities of baby boomers, as well as other emerging buyer groups such as Gen X and Gen Z. It also means developing new marketing and sales strategies that reflect the unique needs and desires of these groups, whether that means emphasizing spacious homes with ample outdoor space or showcasing the latest smart home technology.


The shift away from millennials as the largest generation of homebuyers is a reminder that the real estate market is always evolving, and that luxury professionals must be able to adapt to these changes if they want to stay ahead of the curve. By staying abreast of emerging trends and developing innovative strategies to appeal to new buyer groups, luxury agents can continue to thrive in a dynamic and competitive market.

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